From the course: Marketing Communications
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Tips to enhance your SEO
- As a marketer, your website, and all of your content needs to be search ready or search engine optimized, that's SEO. In other words, you're using an approach that helps your content and any news and information you create to be found by people who use search engines. Today, that's pretty much everyone. Consumers are constantly searching to find products, services, news, information, entertainment, and more. A more official definition of search engine optimization is your strategies and tactics to increase the amount of people who will visit your website by reviewing a higher placement of your content in the search engine results pages or SERP. When you're search engine optimized, then search engines such as Google, Bing, Yahoo, and others will recognize your content and organically your content rises toward the top of the search results pages. Frankly, after a few pages, consumers simply abandon their search results.…
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