From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Today's consumers don't distinguish between humans vs. computers

Today's consumers don't distinguish between humans vs. computers

From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

Start my 1-month free trial

Today's consumers don't distinguish between humans vs. computers

“

- It's no secret that we've come to rely upon computers for a huge array of tasks. Siri, Alexa, and Google Assistant have become our guardian angels. They tell us when to wake up, they dispense advice about what we need, they play our music, suggest our recipes, and on and on. If only they would do the cooking and cleaning, but at least we have the Roomba to automatically vacuum our floors. Still, most of us regard our machines as an other, entities made of metal and silicon that await our commands. But the barrier between humans versus computers is opening rapidly today. Today, the question of what makes us human no longer centers on sci-fi novels. Self-driving technology threatens to replace truck drivers. IBM's Watson beats chess masters and veteran Jeopardy! game show contestants. Movies and TV shows like "Blade Runner," "Westworld," and "Humans" focus om the civil rights of synths, replicants, and androids. So…

Contents