From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
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Today's consumers don't distinguish between male vs. female
From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
Today's consumers don't distinguish between male vs. female
- [Narrator] To promote it's Dr. Pepper Ten drink, PepsiCo sent a mobile man cave to US cities. The trailer parked in so-called testosterone zones, such as ball fields or car shows, where it gave men a place to watch TV and play video games. The accompanying advertising campaign featured a muscle commando type who totes a space age weapon. "Hey ladies, enjoying the film?" he asks. Of course not because this is our movie and Dr. Pepper Ten is our soda. Gender stereotyping of men and women is a well-worn marketing technique. The ideas that men and women will relate to this version of themselves and, of course, buy the product. So companies rely on these categories relentlessly, even when they no longer may apply to today's reality about how most of us actually feel about our sexuality. That Dr. Pepper campaign actually ran a decade ago. It's hard to imagine running into something similar today. A best-selling book once…
Contents
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Meet today's consumer: The new chameleon4m 47s
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Today's consumers don't distinguish between young vs. old3m 9s
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Today's consumers don't distinguish between male vs. female4m 22s
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Today's consumers don't distinguish between me vs. we5m 1s
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Today's consumers don't distinguish between offline vs. online4m 26s
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Today's consumers don't distinguish between sellers vs. buyers3m 8s
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Today's consumers don't distinguish between self vs. possessions3m 53s
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Today's consumers don't distinguish between reality vs. fantasy3m 47s
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Today's consumers don't distinguish between humans vs. computers3m 58s
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Today's consumers don't distinguish between work vs. play3m 52s
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