From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

Today's consumers don't distinguish between me vs. we

Today's consumers don't distinguish between me vs. we

From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

Start my 1-month free trial

Today's consumers don't distinguish between me vs. we

- [Narrator] Today's constant immersion in social media creates kind of a group mind. In many cases, the consumer makes a selection, but it doesn't really count until he or she posts a photo to officially seal the deal. Anecdotally, many of my students have told me that they didn't know the person they were dating broke up with them until they noticed they had changed their relationship status on Facebook. Consumer researchers usually think about a customer's decision process as following a predictable, comfortably linear path. As they go from recognizing a need to scanning the environment for information about product options, then making a selection, buying it and then in many cases asking others for feedback about the choice. However, for today's always on shopper, decisions seem to emerge almost randomly from a 24 seven barrage of inputs from their social networks that urge them to check out this or that latest must…

Contents