From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
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Today's consumers don't distinguish between me vs. we
From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
Today's consumers don't distinguish between me vs. we
- [Narrator] Today's constant immersion in social media creates kind of a group mind. In many cases, the consumer makes a selection, but it doesn't really count until he or she posts a photo to officially seal the deal. Anecdotally, many of my students have told me that they didn't know the person they were dating broke up with them until they noticed they had changed their relationship status on Facebook. Consumer researchers usually think about a customer's decision process as following a predictable, comfortably linear path. As they go from recognizing a need to scanning the environment for information about product options, then making a selection, buying it and then in many cases asking others for feedback about the choice. However, for today's always on shopper, decisions seem to emerge almost randomly from a 24 seven barrage of inputs from their social networks that urge them to check out this or that latest must…
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Meet today's consumer: The new chameleon4m 47s
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Today's consumers don't distinguish between young vs. old3m 9s
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Today's consumers don't distinguish between male vs. female4m 22s
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Today's consumers don't distinguish between me vs. we5m 1s
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Today's consumers don't distinguish between offline vs. online4m 26s
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Today's consumers don't distinguish between sellers vs. buyers3m 8s
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Today's consumers don't distinguish between self vs. possessions3m 53s
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Today's consumers don't distinguish between reality vs. fantasy3m 47s
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Today's consumers don't distinguish between humans vs. computers3m 58s
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Today's consumers don't distinguish between work vs. play3m 52s
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