From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

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Today's consumers don't distinguish between offline vs. online

Today's consumers don't distinguish between offline vs. online

From the course: Consumer Behavior Trends: Meet the Postmodern Consumer

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Today's consumers don't distinguish between offline vs. online

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- [Narrator] As online purchasing began to take off a few decades ago, many retailers fretted that physical stores would soon be consigned to museums. The discussion then evolved from determining whether a store should branch into e-commerce, to how much time and money to devote to e-commerce versus bricks and mortar. And then to whether e-commerce activity would totally cannibalize bricks and mortar sales. And today, especially after the pandemic further disrupted shopping habits, for some the debate has come full circle. Should we even bother to have an offline presence at all? In fact, recently we've seen the emergence of many pure play retailers that don't maintain physical storefronts at all, such as ASOS, Warby Parker Birchbox, Zalando in Germany, eBay, and many others. But in some of these cases such as Warby Parker and Birchbox, even the pure players now are dipping a toe into the waters as they experiment with…

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