From the course: Content Marketing: ROI
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Tools to track campaign progress
From the course: Content Marketing: ROI
Tools to track campaign progress
- [Instructor] Tracking content is good, but to do deeper, faster and easier analysis of your contents performance, you'll want to invest in content marketing tracking tools. These tools streamline analysis so you can track the progress of your content and adjust quickly if needed. What you track is directly related to what your goals are and the tools are endless. I'll share a few that can address common areas content is tracked. First, if social media is where you distribute content, you'll need tools that give you real-time insight into what's resonating with your audience. Social media analytic tools like Buffer, Sprout Social and HootSweet track and measure content, give you the best time suppose, compare performance of your content with competitors and allow you to do social listening so you can find new content opportunities. They're centralized reports also let you quickly see results and take action. Next, if…
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