Tracking social media engagement

Contents

• Introduction Introduction

  • Accelerate your content marketing on social media

    58s
• 1. Selecting Social Media Platforms 1. Selecting Social Media Platforms

  • Finding the right audience

    3m 28s
  • Finding the right content types

    2m 41s
  • Finding the right features

    2m 53s
  • Finding the right advertising

    3m 3s
• 2. Promoting Content with Social Media 2. Promoting Content with Social Media

  • Teasing content

    2m 42s
  • Encouraging content sharing

    2m 45s
  • Advertising content

    2m 44s
• 3. Managing and Growing a Social Media Audience 3. Managing and Growing a Social Media Audience

  • Planning a cadence of content updates

    2m 26s
  • Creating unique content for social media

    2m 19s
  • Setting the right tone for engagement

    2m 4s
  • Encouraging user-generated content

    2m 15s
• 4. Partnering with Influencers 4. Partnering with Influencers

  • Researching an influencer's audience

    2m 56s
  • Understanding an influencer's brand

    2m 5s
  • Creating an influencer campaign

    2m 36s
  • Using an influencer program service

    2m 28s
• 5. Tips for Major Social Networks 5. Tips for Major Social Networks

  • Content marketing on YouTube

    3m 2s
  • Content marketing on LinkedIn

    2m 11s
  • Content marketing on regional social networks

    2m 52s
• 6. Evaluating Impact 6. Evaluating Impact

  • Tracking reach to the right audience

    2m 33s
  • Tracking social media engagement

    2m 45s
  • Tracking social media sentiment

    2m 47s
• Conclusion Conclusion

  • Next steps

    1m 12s