From the course: CMO Foundations: Driving Innovation

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Training innovation

Training innovation

From the course: CMO Foundations: Driving Innovation

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Training innovation

- To drive innovation across your company, you must train your employees how to innovate. Innovation is a skill. It's not a gift, and it can be learned like any other skill. Go back to your innovation competency model. Start there to think about the training needed to get employees up to speed. For example, for generating ideas, you can apply a method called systematic inventive thinking, or SIT for short. It's based on five simple patterns that can be applied to any product, process, or service to create new-to-the-world innovations. Here are some suggested ways to conduct innovation training in your company. First are what I call open seminars. These are two or three day workshops that are open to all employees. The maximum class size is 24 and you want each participant to bring with them something from their job to work on during the class. Another approach is to have training with intact teams, meaning the participants are all from the same team, an R and D team or a finance team,…

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