From the course: Social Media Marketing: ROI

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Twitter performance improvement tactics

Twitter performance improvement tactics

From the course: Social Media Marketing: ROI

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Twitter performance improvement tactics

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- [Instructor] If you want to join the conversation on Twitter, you'll want to know what tactics work so you can grow your ROI. Best practices change frequently, and not every tactic will work for your business, but here are a few ideas to inspire you. Tweetstorms or Twitter threads can drive multiple engagement loops. Think of them like a playlist for your tweets. Not only do these posts get more interaction, but they're usually much easier to write than blog posts or other types of social posts. And they come across as more authentic, as well. People love to answer questions on social media, and in particular on Twitter, because everyone has an opinion. By engaging people in conversation by asking questions, you're getting a lot of people to respond underneath. When they do respond, then your posts will show up in their feeds for their friends, as well, so it can really increase the reach. This is something that's…

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