From the course: Learning to Write Marketing Copy
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Types of marketing copywriting
From the course: Learning to Write Marketing Copy
Types of marketing copywriting
- There are three ways to classify copywriting; by collateral, for example, letter versus brochure versus webpage. By medium, think of video versus print versus online. By style, think of the hard sell versus the scare versus the straight shot. I'm going to review each one briefly and why and when you might use them. First, there's collateral. These are the types that most folks know, you generally set out to or are hired to write a brochure or something similar. It's better though if you know which type works best for which situation, that way you can make the right choice of collateral or give your client or boss some great advice. First is the brochure. Online or off this is usually the first thing any of us write. It's a great catchall that includes the product or message, a bit about your organization, and sometimes a softer piece about what makes you or your company unique. in a brochure, the call to action is…
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