From the course: Introduction to Content Marketing

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Typical goals of content marketing

Typical goals of content marketing

From the course: Introduction to Content Marketing

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Typical goals of content marketing

- What is the goal of your content marketing? If you can answer that question well, you are much more likely to succeed. Content Marketing Institute has done the research and found that companies that document a goal are more successful than those that don't. The cool thing is, content marketing can achieve a number of goals. To help you decide what goal makes sense for your content marketing effort, I'm going to explain two common types. One typical type of goal is to attract new customers. This means you offer content that people will find and like, which gives you the opportunity to turn them into customers. For instance, the marketing platform Mailchimp defined a goal of attracting eCommerce businesses. So they created an article series called What's in Store about the challenges and opportunities of running an eCommerce business. Within a couple of years, the series grew an audience of more than one million.…

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