From the course: CMO Foundations: Creating a Marketing Culture

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Uncover culture key opinion leaders

Uncover culture key opinion leaders

From the course: CMO Foundations: Creating a Marketing Culture

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Uncover culture key opinion leaders

- Spending many years as a marketer, I'm able to spot key opinion leaders pretty easily. Here's what you need to know about finding the KOLs in your company. They like to get involved, and you don't have to ask them. They're usually the first to volunteer for company events, programs, and new initiatives. Your marketing department might already have a running list of these people. KOLs naturally rally support for the company and motivate their peers. For example, if you're monitoring key words about your company, products, and industry in your social media communities, then you may already see KOLs surface. They're actively tweeting, posting on Facebook, and sharing on Instagram company information and offering opinions on industry topics. KOLs are recommended as influencers by their peers. More often than other employees, they're nominated for volunteer committees and awards. Whether it's employee of the year, the chairman's award, or a teamwork award, these professionals are…

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