From the course: Marketing Tools: Growth Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Understand conversions with Hotjar
From the course: Marketing Tools: Growth Marketing
Understand conversions with Hotjar
- [Instructor] It's one thing to know what visitors are doing on your website, but knowing why they're doing it is quite another. Why do they abandon? Why do they go with product A over product B? To understand the why, you need a tool that will help with qualitative analysis. This is where Hotjar can help. Hotjar is a behavioral analytics company for websites that has heat maps, session recordings, and surveys to provide you with insights. Let's break down some of the key capabilities of Hotjar that can help you understand why people are leaving your website. We're on the heat map guides page, where you can see Hotjar stats on their own website. Their scroll map show you how far visitors scroll down a page before abandoning. Most clients are surprised at how much content visitors do not see. In this example below, you can see that only 20% of page visitors scroll down to the section that shows their Glassdoor review. Next, let's scroll down to look at the click maps for Hotjar. The…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.