From the course: Create a Go-to-Market Plan

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Understand the market landscape

Understand the market landscape

From the course: Create a Go-to-Market Plan

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Understand the market landscape

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- [Tutor] Whether you're a well-known industry leader or you're working to grow your brand in a new market, it's your insights into what affects consumer purchasing habits then makes the difference. When you begin studying the marketplace, there are key questions you and your team should ask yourselves to guide your research as you gear up for launch. First, every market has barriers and you can be prepared and ready for launch, or learn it's best to steer clear if entry is prohibitive. So make sure your team can answer these questions: Are there any barriers to entry into your market? If you're not sure, there are well-known barriers you should look into. For instance, one of my clients was a SAS, software as a service technology company that partnered with an outside tech firm. So customers had access to important functions in their software platform. Relying on a partner for specific data is limiting. It's a barrier to…

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