From the course: Content Marketing for Social Media

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Understanding an influencer's brand

Understanding an influencer's brand

From the course: Content Marketing for Social Media

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Understanding an influencer's brand

- Influence is the new power. If you have influence, you can create a brand. That's a quote by YouTuber Michelle Phan. Hundreds of thousands of influencers have created brands on social networks. Before you work with one, determine whether your brands align. So let's walk through three tips to understand an influencer's brand. First, get clear on what topics the influencer covers. Make sure the topics the influencer covers align with the topics you address in your content marketing. You can get a sense of topics that influencers cover from tools like Followerwonk, and Right Relevance Pro. As you narrow down your options, follow the most promising influencers and review their posts to verify. So let's move onto a second tip. Get clear about the messages or point of view the influencer has on the topic. It's possible for an influencer to cover a topic relevant to your content marketing, but to support specific messages…

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