From the course: Managing Brand Reputation

Unlock this course with a free trial

Join today to access over 22,600 courses taught by industry experts.

Understanding your critics

Understanding your critics

From the course: Managing Brand Reputation

Start my 1-month free trial Buy for my team

Understanding your critics

“

- Understanding your critics will help you magically foresee problems that may pop up in the future. So how do we constructively talk to our critics? It can be upsetting to hear negative feedback about your brand or business, but understanding constructive criticism and addressing it properly can turn a critic into a fan. Here are two ways to get helpful feedback from your critics. One, survey your critics. Ask them online what they dislike and keep a document with issues that are fixable in the short term, fixable in the long term, not a priority, and general complaints. Two, invite a mixed crowd of critics and supporters to a paid in-person focus group to ask specific questions. Having a mixed crowd will bring up interesting concerns. For example, I ran a focus group on a product where you could buy digital items and the fans of the product asked for more premium items and the critics of the product asked for a complete rebuild of the homepage. However, it was interesting to mix the…

Contents