From the course: Growth Hacking Tips

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Upselling before the trial

Upselling before the trial

From the course: Growth Hacking Tips

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Upselling before the trial

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- It's incredibly common these days to have free trials and these free trials often don't require a credit card when you sign up, but I recently saw a great hack. When I was signing up for a free trial, right at the point where I could enter into the product, they had an optional ask for my credit card number. They had a sale. If I gave them the credit card number, they would give me 50% off for the first three months, but it was still a free seven day trial. I simply had to input my credit card number. Now, why would they do that? Well we know that once payment information is provided, the likelihood of a conversion event goes up. We also know that a conversion from no credit card needed free trials to having that payment information added is low. Which means that the discount increases the conversation rate enough to be worth giving that discount. So if you happen to offer a free trial that doesn't require a credit…

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