From the course: Market Research Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Usability testing
- In their first year, Amazon.com invested 100 times more in usability testing than they did in marketing, and according to Jeff Bezos, this was the strategy that led to Amazon's success. Usability testing is a type of research that's done when we already have a website, app, or prototype, and we want to see how our audiences might use it. These are one-on-one sessions and all you need to start seeing trends is just a handful of participants. Research shows that you don't get sizably better results by testing more than five participants per audience segment. The goal here is small-scale iterative testing on a continuous basis. We test in increments. Test with five people, fix the major issues, test again with five people, fix the major issues, and so on. Let me show you how to set up your usability testing, including the three main decisions you'll have to make along the way. When planning your usability testing, you'll…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.