From the course: Marketing Communications
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Use PR in your marketing program
From the course: Marketing Communications
Use PR in your marketing program
- Public relations is one of the most powerful tools in your marketing toolkit. Many people associate PR with news release writing and publicity. Yes. Company announcements and media coverage are part of the public relations function but there's so much more value to incorporating PR into your marketing program. By definition, PR is the practice of building mutually beneficial relationships for an organization through targeted communications. PR builds bridges between a company and its internal and external publics from employees and shareholders to media and partnering organizations. PR professionals are the storytellers who help to create brand awareness, get media coverage, and protect the company's brand image and reputation. They're always on call responding to the public as a result of social media. Here are four very important reasons why PR should be more than just a consideration but a critical part of your…
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