From the course: Growth Hacking Tips

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Use great email signatures

Use great email signatures

From the course: Growth Hacking Tips

Start my 1-month free trial

Use great email signatures

“

- Every time you send an email, you're creating a touch point for your brand. Each email essentially serves as an advertisement which makes it a great opportunity to draw attention to any relevant marketing campaigns or information about your business. Now instead of putting your website in your email signature, add a call-to-action to something relevant. Your website is inferred from your email address, but a call-to-action is more powerful. It can be a link to a white paper, a recent press release, a video you watched, or a new blog article. I set a recurring reminder on my calendar every two weeks to change my email signature. So, create a really compelling email signature, and then add in relevant content to drive additional awareness to what really matters.

Contents