From the course: Neuromarketing: Tap Into your Customer's Primal Brain

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Using context and order to powerfully reframe decisions

Using context and order to powerfully reframe decisions

From the course: Neuromarketing: Tap Into your Customer's Primal Brain

Start my 1-month free trial

Using context and order to powerfully reframe decisions

“

- Let me tell you a story. Apple spent massive amounts of money and effort on a big rollout of the Apple Watch during a splashy 2015 worldwide launch. There were different models in the lineup, including the Gold model, that sold for 10,000 to $12,000. Yet within a year and a half, the Gold flagship model was discontinued after disappointing sales. Some estimates put the worldwide numbers at only 2,000 units sold. For a giant company like Apple, it would seem like this was a major failure and embarrassment. Or was it? Within a couple of years, Apple Watch sales surpassed the total of the fabled Swiss watchmaking industry. Apple continues to dominate the wearable watch market with over 100 million units sold. The Apple Watch is the most popular watch in the world. Before its death, the Gold edition actually served its intended purpose very well. It was designed to create an anchor for a brand new category of…

Contents