From the course: Introduction to Social Media Strategy

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Using the hub and spokes model

Using the hub and spokes model

From the course: Introduction to Social Media Strategy

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Using the hub and spokes model

- Content is at the heart of your social media strategy, but organizing and planning for the content you need can get overwhelming fast. It's a good idea to start with a blueprint of the different places where you'll post and host your content. I like to use a hub and spokes model to help me structure it all. I'll walk you through it in this video. Just a like a wheel, this model has a hub in the middle, the most essential part, and spokes that are required to make the wheel work. At the core of your content strategy is the content you own or host on platforms that are yours. That could be your website or your blog. It's your hub. I like the idea of keeping a blog for your company or brand. It's a cheap and easy way to control the conversation. This is where you can write content that's important to you. You can write about your company and your team, new product launches, industry developments, and promotions. It's…

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