From the course: Content Marketing for Social Media
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Using an influencer program service
From the course: Content Marketing for Social Media
Using an influencer program service
- With so many influencers and so many ways to work with them, partnering with them for your content marketing can seem like a daunting task. The good news is some smart solutions are available to help. So I'm going to cover three types of influencer marketing solutions to consider. The first type is a platform. Platforms offer a self-service solution for brands running influencer campaigns. You can search their database of influencers and make contact, then manage campaigns and measure performance all in one central place. A few of the top platforms include AspireIQ, UPfluence, and Flamebit. For instance, Nescafe used UPfluence to connect with lifestyle influencers based in Switzerland to tell stories around the brand's newest line of coffee. The campaign worked so well that it reached 332% more people than expected. So let's move on to a second type which I call agency services. Agencies like Viral Nation represent…
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