From the course: Marketing Foundations: Personalization

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Using self-identified personalization data

Using self-identified personalization data

From the course: Marketing Foundations: Personalization

Start my 1-month free trial

Using self-identified personalization data

- There are three ways to gather new personalization insights. Self selected, where your shopper gives you information that allows you to personalize. Deductive insights, where you test whether known personalization or persuasion approaches work in your situation. And inductive, where you analyze your experiment and campaign results to find potential insights to further test. I'm going to start with self selected since it's the most intuitive and easy to start with. Self selected personalization is where you actually give your customers opportunities to identify themselves in your marketing experience. Here's an example. Let's say you have a healthcare website that focuses on a particular disease. Your goal is to increase your community of subscribers, so you can provide early stage information and help to people with the disease. You can then offer products and services to help, beyond just the information. So you could add buttons that identify the person's interest in the disease…

Contents