From the course: Public Relations Foundations
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Using trusted research with new media
From the course: Public Relations Foundations
Using trusted research with new media
- Sometimes research appears complicated, it's not. Today you have more options when it comes to gathering information about your audiences. For any PR program, research done right, means you answer detailed questions about your constituents to construct meaningful messages that resonate. You may be aware of two types of research, but here's a refresher, there's primary and secondary. Primary research includes surveys, polls, questionnaires, and focus panels. It's info you gather first hand. Now secondary research, including published studies, whitepapers, and reports, that's already written and compiled by another credible source. Let's take these trusted research methods to a new level with new media. You can gather more in depth intelligence by using online surveys and questionnaires. It used to take me months to create and distribute a survey or questionnaire. And now we use online survey tools that pre-qualify participants and accurately gauge important opinions and attitudes…
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