From the course: SEO: Competitive Analysis
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Utilizing competitor SEO data
From the course: SEO: Competitive Analysis
Utilizing competitor SEO data
- [Presenter] Now that we've collected some data regarding the web presence of our top competitors, it's time to put that data to work. Although this course is about researching the successes and failures of your competitors online, the end result is finding ways based on what you've seen with your competitors to improve your own web presence. Based on the information that we've collected, here's some actions that you can take to improve your website. First of all, make sure to include any relevant keywords that your competitors are ranking for in your content if it's not already there. Reach out to any blogs, websites and directories especially the ones with high authority that are linking to your competitors websites and hopefully you can acquire some links to your own site. Make sure that you're including the key elements of your business in your site's navigational structure that definitely has an effect on your page…
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