From the course: SEO: Competitive Analysis

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Utilizing competitor broken pages

Utilizing competitor broken pages

From the course: SEO: Competitive Analysis

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Utilizing competitor broken pages

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- [Instructor] In this video, I'm going to show you how you can utilize links that lead to broken pages on your competitor websites, something that I like to call Broken Link Building. Now, broken link building is the process of finding links that lead to broken pages on your competitors' websites, notifying the publishers of those links, and then suggesting that they update it with a link to your site. This is a potential goldmine, I'm really excited about this one. This is a topic and a technique that some of you may not have heard of and you can gain a lot of value out of this. It's almost like black magic but it's a good thing, it's not illegal, it's not unethical or anything like that, but it is certainly a great way to improve your ranking in search engine results pages. So again, we're going to use the Moz tool to do this, so let's take a look. Okay, so here we are on moz.com, we're going to access the free SEO…

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