From the course: Social Media Marketing Tips

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Video content

Video content

From the course: Social Media Marketing Tips

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Video content

- Creating video content allows you to put a face behind your brand. It also allows you to make your brand a little bit more personable. You don't have to have fancy equipment when creating video content for social media, but there are two elements that you really want to keep in mind to make sure that your videos really hit home. The first important element is to have great audio. You can have fantastic visuals, but if people can't hear what you're saying, then it's very easy for them to tune out. Invest in a simple microphone. The second element is good lighting. People need to see what it is that you're trying to demonstrate and you don't need a fancy camera. You can be recording video from your phone to use on social media, but if the lighting is great, it can really amplify the message that you are trying to create. There are also a number of screen capture softwares that you might be able to utilize to…

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