From the course: Agile Rebranding
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Visceral reaction and first impressions
From the course: Agile Rebranding
Visceral reaction and first impressions
How many times have you walked into a store, saw something that caught your eye, really wanted to buy it, then convinced yourself it was a smart and logical decision. There's been plenty of research by psychologists and behavioral economist that show people think they're logical, but they're not. In my almost 15 years of marketing, I've noticed that people tend to overemphasize the logical arguments about why customers should pick their brand. When they really should think about the subconscious emotional and visceral first reactions your customers have. We are very much affected by, what the packaging looks like, how words sound, how our product makes us feel and what it reminds us of. All of these are subconscious clues. Before we even read about the logical features of a product that works considering. Let's try a little exercise. I'm going to say a few names and I want you to think of what pops to mind for you.…
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