From the course: Google 360 Suite Overview

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Visualizing data and reporting with Data Studio

Visualizing data and reporting with Data Studio

From the course: Google 360 Suite Overview

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Visualizing data and reporting with Data Studio

- [Instructor] It's great to have sophisticated tools that allow marketers to really dive into the details, deploying, analyzing and optimizing, but in order to get the right data to the right people at just the right time, so that they can make the right decisions, you'll need a powerful reporting solution. And that's just what Google Data Studio can provide. If you're like most marketers these days, putting together reports means a verifiably crazy workflow. First, you've got to log in to all the different tools and platforms that make up your complicated technology stack, download comma separated files or CSVs or maybe, if you're lucky, you've used APIs to drag the data into some database somewhere. Once you're done collecting all the data, you now get to merge it all together and prepare it for whatever report you're planning to build. That means scrubbing formats, using SQL or loading everything into a tool like Excel, and now it's time to start building whatever it is you need…

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