From the course: Building an Integrated Online Marketing Plan
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Visualizing your measurement process
From the course: Building an Integrated Online Marketing Plan
Visualizing your measurement process
- [Narrator] In order to make measuring your goals easy, I find it better to visualize the entire process of what you're trying to produce. If you've ever been in a meeting, and the focus of the meeting is a spreadsheet or a boring presentation, you know what I'm talking about. People don't like analytics, because it's rows of numbers. It's endless charts. The key is in bringing these numbers to life, and showing the context of what the numbers mean, the relationship to actionable information, and what you can do to improve your business. That's what gets people excited. You see, the key is understanding the relationships between the numbers. Otherwise, it's just useless, and it makes us fall asleep when people try to present a spreadsheet. Effective measurement has to have context of what you are trying to produce. Now, in this chart, I'm trying to show you that based on your business goal, you are going to measure things differently. You see, if all your doing is an awareness…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.