From the course: Learning Conversion Copywriting
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Web copy: Turn your outline into a first draft
From the course: Learning Conversion Copywriting
Web copy: Turn your outline into a first draft
- No matter what you're writing, remember the three basic steps in planning a page or an email sequence to get high engagement and conversions. First, optimize your offer for the list or visitors. Second, identify the stage of awareness your prospect is in when they land on your page or get the first email in the sequence or funnel. And third, identify how far your prospect's stage of awareness is on the spectrum from the most aware stage. Your pages job or your email sequences job is to move your prospect from their starting stage of awareness to most aware as fast as possible, but without skipping over the content that they need to know to convert. This is the homepage copy we've crafted so far for Wisdom Pets using the PAS framework with voice of customer data plugged into it. You can see that it's not exactly copy yet. It's really bare bones, it's purely VOC. So let's now transform it into a first draft. You may…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.