Discover powerful ways state and local government can use social media. Learn about the importance of engaging the public online and how to create your own social media policies.
- [Kristy] I'm Kristy Dalton, and this is the Social Media in Government course. I created my first government social media profiles in 2008, and I've been teaching best practices to public sector agencies ever since. If you are a government employee who is new to using social media for your agency, or if your social media experience is with small business and you need to learn its application to government, then this course has you covered.
I'll walk you through key aspects of establishing and maintaining an effective social media program for your agency. First we'll lay a solid foundation focusing on social media policy and management. Trust me, these are important steps that you just can't skip. Throughout the course, I'll be covering issues of particular interest to government entities, such as social media records retention and government-specific terms of service.
We'll also touch on social media strategy recommendations for government agencies. You'll learn strategy for specific platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. We have a lot to cover, so let's get started.
- Putting together a social media program structure
- Establishing a social media policy
- Public records and archives
- Comment moderation and freedom of speech
- Employee use of social media
- Improving service delivery
- Best practices for managing your agency's social media
- Writing a social media strategy
- The use of humor on government social media
- Dealing with negativity
- Facebook, Twitter, Instagram, and LinkedIn for government