From the course: Marketing Foundations: Personalization
Welcome
- Personalization is a popular topic in marketing for a good reason, it works, except when it doesn't. Knowing the techniques for creating a professional personalization program will make a huge difference in your results. I'm Chris Goward, founder and CEO of WiderFunnel where my team an I have been optimizing marketing for great brands since 2007. We've developed growth programs for companies like IBM, EA, Google, HP, Motley Fool and many more, and I'd like to share with you what we've learned. If you're involved with digital marketing, you manage a website or online advertising, this course is designed for you. I'll show you what personalization is, what to consider in your personalization infrastructure, and most importantly, how to create a strong program for identifying and prioritizing personalization opportunities that are specific for your business. Let's get started.
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