From the course: Launch Your Product to the Press
Welcome
- [Andrea] You've built a new product, service, or app, and you're ready to let the world know. You've heard that a good piece of press coverage has the ability to drive thousands, if not millions, of people back to your website. You know that third-party validation from the press gives you a new level of authority, credibility, and brand awareness. You're ready for it. So how do you get it? I'm Andrea Holland. I've worked in PR for more than a decade alongside big brands and for large global PR firms. I also own my own PR consultancy where I work alongside small companies in the US and globally. In this course, I'm going to teach you the process on how to get your product or service headline media coverage. I'll share how to create basic key messages, how to draft a press release, a pitch, and how to talk to reporters. I'll also share how I prepare clients for media interviews and how to keep the conversation going. Let's get started.
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