From the course: Advanced SEO: Search Factors

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What are Google Search features?

What are Google Search features?

From the course: Advanced SEO: Search Factors

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What are Google Search features?

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- [Instructor] Google has invested heavily in displaying additional elements alongside its search results. And their goal is to help users understand the results better and improve the likelihood they're going to click through into a listing. These added experiences are known as search features. And I've gone ahead and pulled up the Google documentation, and here I'm showing you a gallery of how these search features can appear. These search results are influenced through the use of structured data and they contribute greatly to how a site ranks and how high your click through rate will be. Now ordinarily search results are broken into three buckets. Rich results, customized site features, and Knowledge Graph Cards. Each of these offer a different way that you'll appear in search results. And some are automatically generated by Google and others can be influenced in the way that you tag your site.

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