From the course: Email Marketing: Drip Campaigns (2019)
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What is a sales funnel?
From the course: Email Marketing: Drip Campaigns (2019)
What is a sales funnel?
- [Narrator] A sales funnel is a sales process that you take your prospects through. Your customers always start as individuals who are unaware that you even exist, and the very start of your funnel is you introducing them to your brand. The end of the funnel is your most wholesome offering. All of the emails within your drip campaign should lead people further down your funnel. But what are the different levels of a sales process, and how do you incorporate this into your email drip campaigns? As you can see in this example, here is a simple demonstration of what a sales funnel looks like. The very first stage up here is the awareness stage. This is you letting people know, and introducing your company, your brand, to them. Once they are aware that you exist, the next stage in the funnel is them becoming a lead. This is them departing with their data, and giving you access to them. So they may not have actually made a purchase from your company yet, but they know you exist and you…
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