From the course: Market Research: Qualitative
What you should know before you begin
From the course: Market Research: Qualitative
What you should know before you begin
- I want to give you a heads up about this course. This is a tactical course about qualitative market research and how to do it right. We're talking about interviews, focus groups, diary studies, ethnography, and so much more. Ooh, I can't wait to dive into this with you. I'm assuming here that you've already taken Market Research Foundations from LinkedIn Learning. So if you're not sure about some of the vocabulary here, for example, the difference between qualitative and quantitative research, I suggest you pause this course right now and take Market Research Foundations first. That will give you the perfect stepping stone to get the most out of this course. Qualitative research can absolutely be a catalyst for your business. It will drive you toward the best customer-based decisions. I can't wait to show you.
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