From the course: CMO Foundations: Measuring Marketing Effectiveness (ROI)
What you should know
From the course: CMO Foundations: Measuring Marketing Effectiveness (ROI)
What you should know
- This course is for senior marketers, current or soon-to-be chief marketing officers. Now if you're not in that category, don't worry, you can still get a lot out of this course. Just realize that I'm going to address marketing metrics from a senior leadership perspective. It requires a solid understanding of the principles of marketing and sales management. This background is necessary to see how measuring marketing performance can best apply. Hey if you want to get better at what you do, take the time to invest in yourself.
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