From the course: Content Marketing: Producing and Promoting Live Video
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When to create live video
From the course: Content Marketing: Producing and Promoting Live Video
When to create live video
- Many of my marketing clients come to me because they feel frustrated with their social media. They're putting in all this time and effort to create content yet they feel like it's not being seen and they feel like it's just stale. There's no interaction or engagement. When this happens, I always recommend incorporating live video. Live video can really help spruce up your content and create that engagement factor that you're looking for. In fact, there are many reasons to create live video. One of the most beneficial reasons to create a live video is that it really humanizes your brand. It allows people to get to know you on a more personal level. They get a behind-the-scenes peek and they get to see how you do things in your business. It can eliminate the intimidation factor from prospects who may normally be shy to reach out and ask questions. If you're looking for a way to build more personal connections with your…
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