From the course: Content Marketing: Newsletters

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When to send your emails

When to send your emails

From the course: Content Marketing: Newsletters

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When to send your emails

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- [Instructor] When to send your newsletter. The time and day that someone gets your email can determine whether or not they will open it. After watching this video, you'll understand how to strategically time and schedule your emails to increase your chances of a higher open rate. Let's first talk about the day to send your newsletter. Tuesdays and Thursdays are the best days to send emails. Wednesdays is a solid second option. Mondays may not be the best day because people are just getting back into work mode and recovering from the weekend. Fridays don't tend to work well either because many people are ready for the weekend, and they aren't thinking about business-related matters. No matter what, if you regularly send weekly emails, make sure they are on the same day every week. This builds trust, anticipation, and creates a habit for both you and their reader. Your audience will expect and look forward to your content. An…

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