From the course: Public Relations Foundations

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Why AI matters to PR

Why AI matters to PR

From the course: Public Relations Foundations

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Why AI matters to PR

- Did you know that artificial intelligence can help you with your PR campaigns? There are tasks you do that take a lot of time, activities the machine can do much more quickly and efficiently. For example, AI can write data-driven stories. As a matter of fact, the Associated Press uses AI to power its stories. Then, there's media list generation. Years ago, it used to take hours to generate a media list of a targeted group of journalists and bloggers. Not anymore. AI can do this for you. Did you know that AI can help translate audio and video into text? Here's another way that AI helps you. Find out if your Marketing department is using programmatic advertising. This automated process of buying and selling ads in real-time is rich with insights about the people you want to reach in your campaigns. And AI is helping you predict trends and monitoring social media. But there's more. Because of AI, reputation management is a focus. The reason? Every customer experience falls in your…

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