From the course: Managing Brand Reputation

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Why customer reviews are your reputation

Why customer reviews are your reputation

From the course: Managing Brand Reputation

Why customer reviews are your reputation

- Did you know that 84% of people trust online reviews the same way that they trust a personal recommendation according to an INC Magazine study? Well now you do. In fact, I'm going to take you through a Google page one search of a small business to show you just how much a Google search can actually be your business card. So let's go over here. I'm going to show you Make Your Life Sweeter, which is an amazing popcorn and cotton candy brand by a friend of mine who is female entrepreneur, and as I scroll through page one everything on page one miraculously is positive. So everything on here, including the images, including the videos, and including all of the articles that show up on page one are all positive reviews. And that is wonderful. And that's also because the entrepreneur who runs this business makes sure to regularly go back and check her Google page one to see if there's anything negative, so if there is anything negative she can address that. So, once again your Google page…

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