From the course: Technical SEO
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Why technical SEO is important
- When we talk about technical SEO, we're talking about the technical aspects of your website, specifically the stuff that happens behind the scenes. Some of it, like a slow site, or a URL will be visible to your website visitors, but technical SEO is really focused on helping search engine robots understand what your website's all about. You need to prove why you should rank for your target keywords and you need to present your absolute best face to search engines to earn that rank. That being said, technical SEO. Isn't implemented at the expense of serving your website, visitors. Anything that you do to improve your website for search engines should also improve your website for the people actually go to your website. Fundamentally, technical SEO can be broken down into four broad categories. These are Crawling and indexing. This considers how search engines are engaging with your site. Looking at your website…
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