From the course: Neuromarketing: Tap Into your Customer's Primal Brain
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Why you need a brain
From the course: Neuromarketing: Tap Into your Customer's Primal Brain
Why you need a brain
- Let's take a quick tour through the last 13.8 billion years. After the big bang, clouds of swirling gas coalesced into stars, clumps of dirt formed around some of these, and sloshing liquid seas appeared on the surface of some of these clumps of dirt. Our own world is an example of this. Over three billion years ago, the first life appeared on this planet. It was a virus, the mother of us all, and its children are still with us today. More complicated forms of life appeared much later. These were composed of cells. Cells are an amazing self-enclosed ecosystem. Each one contains a miniature power generator, a police force, waste processing facility, transportation, and manufacturing facilities. Many forms of life are composed of cells, but that still does not answer the central question of why we need a brain? There are many complex cellular organisms which don't have a brain. Take plants as an example. They show…
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