From the course: Introduction to Content Marketing

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Winning as a small business

Winning as a small business

From the course: Introduction to Content Marketing

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Winning as a small business

- If you lead or work for a small and growing business, content marketing might seem like a daunting game. But I'm here to tell you, your content marketing program can not only compete, it can win. And that's because you have several advantages over large businesses. So let's walk through three small business strengths, which I call the three S's. The first is soul. Small businesses often have a purpose and passion inspired by their founders. That usually translates into a distinct voice and compelling content. For instance, I love Yumi's Instagram channel. The baby food app founded by new mom, Yumi Kamura. Her passion is making nutritious, organic baby food and growing her business. And Yumi's over 50,000 followers agree. The second S is speed. Small businesses often are more agile than large businesses, which can make their content marketing more responsive to customer needs and interests. For example, the founders…

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