From the course: International Marketing Foundations

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

World Bank and CIA websites

World Bank and CIA websites

From the course: International Marketing Foundations

Start my 1-month free trial

World Bank and CIA websites

- One of the most comprehensive sites for data about emerging and developing countries is hosted by World Bank. At worldbank.org, you'll get data about individual countries, including demographics, population trends, income levels and growth rates just to name a few. For example, if your software development firm is considering an international expansion, you can click on the data tab and then look at, by topic, to find a report on infrastructure. Combined with the other data sources on this site, you can gather the information needed to create a picture of the market sizes and dynamics for numerous industries and product ideas in your targeted countries. Another fantastic source of information about countries and regions can be found at cia.gov. The first place to start is the World Fact Book. The data here are typically very accurate and easily accessible. You can research regions or individual countries and uncover…

Contents