From the course: Launch Your Product to the Press
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Write a press release
- [Instructor] Contrary to popular belief, a press release is not where you write out your whole story. A press release serves as a resource document to disseminate important, interesting or exciting information you want to share with the general public, your target audience and the industry about your business. In this case, it is the launch of your product or service. We won't go too in depth with this, we'll just cover the bare bones to get you started. However, if you'd like to learn more, check out this other course on LinkedIn Learning. The get started with writing your press release, it's important to remember the three purposes. One, inform the media to let them know about your news in hopes that a reporter will see it and write an actual story about it. Two, increase your online presence. Having a press release out there helps promote your news online, via blogs, websites and social media by creating an online bread crumb trail for when people google you. And three, improve…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.