From the course: Learning to Write Marketing Copy
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Writing copy for a product description
From the course: Learning to Write Marketing Copy
Writing copy for a product description
- All copywriters including me get their start on product descriptions, especially now in the age of e-commerce. Most of the time you'll have an existing product description already in the catalog or on the website and you'll have to rewrite it. This is important work. The product description may make or break a company's performance. Customer see it when they're most ready to buy. The information they see may persuade them providing that last little bit of incentive, or it may confuse them, tipping someone who's prepared to buy away from making that purchase. If you've watched the other videos in this chapter, you're going to see a lot of the same recommendations with one critical difference. You're editing a lot less text and space is an absolute premium. The creative team will want as much space as possible for the product image, the thumbnails, et cetera. So you have to do a lot with very little. Looking again at…
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