From the course: Learning to Write Marketing Copy
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Writing copy for social media
From the course: Learning to Write Marketing Copy
Writing copy for social media
- I'd say that social media copyrighting is completely unique, except that all types of copywriting are completely unique. However, social media copy does have some unique challenges. What you write can spread across the internet really, really fast. It's also a very, very easy to offend people, but at the same time, people are very, very forgiving. There are many different formats, but you have to send the same message across all of those formats. You'll get near instant feedback and it has the potential to send positive brand attention into the stratosphere. No pressure though. Ironically though, you can't rewrite live social media copy. Once you publish, you can sometimes delete, sometimes edit, but the social mores say that it's in poor taste. So you'll only edit post-publication if you make a huge mistake. My rules for social media copywriting are fairly simple. First, enjoy it. Readers can tell if you're having fun…
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